Courses & Programs
We offer a full spectrum of career development programs including designation and certification courses, CE programs, GRI programs, new agent training, keynote programs, and much more!
KEYNOTE & CONVENTION PROGRAMS
GRI
DESIGNATION & CERTIFICATION COURSES
CONTINUING EDUCATION (CE)
SKILL WORKSHOPS
GENERAL MEMBER MEETINGS & EVENTS
SELECT COMMERCIAL REAL ESTATE COURSES
NEW AGENT TRAINING
PRE-LICENSING COURSES (CONNECTICUT)
BROKER P&P & LEGAL COMPLIANCE
BROKER BUSINESS ESSENTIALS
COMPLIANCE PROGRAMS & CONSULTING
NAR Designations and Certifications (REBI and CRD)
AI Powered Real Estate Professional
A one-day course (CRD/REBI) for agents, brokers, assistants, and marketing professionals who want to use AI to improve productivity and decision-making. Covers AI basics, real estate applications, marketing with AI, and practical productivity tools.
Category: NAR Certification | Length: 8 (1 day) | Instructor: Matthew Rathbun
e-PRO Certification
NAR's e-PRO roadmap for serving today's hyper-connected consumers. Day 1 (classroom or online) covers connecting with consumers, managing online reputation, generating leads, and referrals; Day 2 is completed online. Developed with the Social Media Marketing Institute. Meets an ABR elective requirement.
Category: NAR Certification | Length: Day 1 + online Day 2 | Instructor: Matthew Rathbun
MRP - Military Relocation Professional
NAR certification focused on serving current and former military service members. Learn to meet the housing needs and timelines of this niche market, maximize military benefits and support, and earn future referrals. Meets an ABR elective requirement.
Category: NAR Certification | Length: 8 | Instructor: Matthew Rathbun
PSA - Pricing Strategies: Mastering the CMA
Covers the nuts and bolts of a comparative market analysis: its purpose, key valuation principles and terminology, and how appraisals differ from CMAs. Required for the PSA certification and meets an ABR elective requirement.
Category: NAR Certification | Length: 8 | Instructor: Matthew Rathbun
RENE - Real Estate Negotiation Expert
An interactive two-day course covering all negotiation formats and methods. Day one delivers tips, tools, and techniques; day two applies them to real-world field scenarios so negotiators can effectively advocate for clients.
Category: NAR Certification | Length: 16 (2 days) | Instructor: Matthew Rathbun
Marketing the Listing Specialist
Delivers advanced, contemporary marketing techniques so listing agents can break through today's noise, craft an engaging property story, and connect a seller's home with the greatest number of qualified buyers.
Category: NAR Certification | Length: Varies | Instructor: Matthew Rathbun
AHWD - At Home With Diversity
Covers diversity, equity, inclusion, fair housing, and risk reduction. Participants gain practical skills to expand business and serve all clients, learn inclusive marketing strategies, and build an adaptable, multicultural business plan.
Category: NAR Certification | Length: 8 | Instructor: Matthew Rathbun
SFR - Short Sales and Foreclosure Resource
Certification for REALTORS who want to help buyers and sellers of distressed properties, honing the skills needed to navigate short sales and foreclosures.
Category: NAR Certification | Length: 8 | Instructor: Matthew Rathbun
RSPS - Resort and Second-Home Property Specialist
Certification for REALTORS specializing in buying, selling, or managing properties for investment, development, retirement, or second homes in resort, recreational, and vacation destinations.
Category: NAR Certification | Length: Varies | Instructor: Matthew Rathbun
CIPS - Certified International Property Specialist
Unlock global real estate opportunities through the Certified International Property Specialist (CIPS) designation, catering to diverse audiences such as international investors, U.S. residents exploring new markets, and local clients eyeing overseas property investments. The CIPS designation equips you with essential knowledge, research capabilities, a valuable network, and tools for business expansion. Access the exclusive CIPS Network, a community of 4,000+ real estate professionals across 50 countries, reserved for CIPS-designated members of the National Association of REALTORS®, establishing you as a trusted guide for global market navigation.
Category: Designation | Length: 30 hours |
Instructor Options:
Matt Difanis
Bias Override
Bias Override: Overcoming Barriers to Fair Housing is an NAR certificate course that helps real estate professionals interrupt stereotypical thinking so they can avoid fair housing pitfalls and provide equal professional service to every customer or client. Participants will learn about the mind science of identity, study how implicit bias can result in fair housing violations and engage in interactive exercises to enhance communication skills and business relationships with clients of all backgrounds.
Category: Certification | Length: 3 or 4 | Instructor: Matt Difanis
At Home With Diversity
REPA - Real Estate Professional Assistant
A certificate program for current or aspiring real estate assistants. Sharpens existing skills and builds new ones so the assistant becomes an irreplaceable part of the agent’s business plan or team while helping manage risk.
Category: NAR Certificate | Length: 16 | Instructor: Matthew Rathbun
ABR - Accredited Buyer Representative
The Accredited Buyer’s Representative designation course for agents who work directly with buyer-clients. Elevates skills and knowledge, provides specialized buyer-representation information, and unlocks REBAC member tools and resources.
Category: NAR Designation | Length: 16 |
Instructor Options:
Matthew Rathbun
SRS - Seller Representative Specialist
The premier credential in seller representation, designed to elevate professional standards and personal performance. Awarded to practitioners who meet specific educational and experience criteria.
Category: NAR Designation | Length: 16 (2 days) |
Instructor Options:
Matthew Rathbun
Marketing Strategy and Generating Leads
An 8-hour ABR elective. Learn to develop a marketing strategy, define your brand, build a unique value proposition, identify your target market, leverage social media for lead generation, track results, and convert leads into lifelong clients.
Category: NAR Elective | Length: 8 | Instructor: Matthew Rathbun
Generating Buyer and Seller Leads
Examines the discipline, strategy, and systems effective lead generation requires, plus how to research and quantify results to fine-tune your efforts. Covers lead-gen fundamentals, tracking and analytics, and tools and systems. Meets an ABR elective requirement.
Category: NAR Elective | Length: 8 | Instructor: Matthew Rathbun
New Home Construction and Buyer Representation
A one-day course giving buyer’s representatives the product knowledge and confidence to make new-home construction a win-win for buyer-clients. Counts as one REBAC elective toward the ABR designation.
Category: NAR Elective | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRB – Certified Residential Broker (REBI)
CRB - Recruiting
Helps brokers, owners, and managers understand the importance of recruiting and build a strategy to become an active, successful recruiter. Also covers retention (re-recruiting) and de-hiring agents who shouldn't be part of the organization.
Category: CRB (Broker) | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRB - Managing a Multi-Generational Business
Helps managers bridge generational gaps among Traditionalists, Baby Boomers, Gen X, and Millennials working side by side. Builds awareness that leads to better hires, happier employees, stronger teams, and a healthier company.
Category: CRB (Broker) | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRB - Performance Leadership: Coaching, Managing and Mentoring
Addresses today's leadership challenges including recruiting, turnover, training, and mentoring. Helps managers develop and implement a flexible leadership strategy that adapts to different personalities and situations.
Category: CRB (Broker) | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRB - Creating a Profitable Real Estate Company
A one-day course on creating profit through focus and diligence. Covers basic accounting principles, recruiting's role in profitability, when to hire financial help, and monthly reporting and analysis against profitability.
Category: CRB (Broker) | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRB - The Firm Rules: Policies to Mitigate Risk
Provides a checklist of items for a policy manual with options for each component, spanning federal mandates, state regulations, Code of Ethics compliance, employment laws, data security, and brokerage policy options.
Category: CRB (Broker) | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRB - Exit Strategies for Real Estate Brokerage Owners
Strategic planning for a company's exit. Helps owners build a relevant plan that addresses internal and external changes, keeps focus on the end result, and shares a clear vision with staff.
Category: CRB (Broker) | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRB - Show Me the Money: Compensation Planning
Covers an integral part of any successful brokerage: developing a compensation plan.
Category: CRB (Broker) | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRB - Building a Business Plan That Gets Results
A one-day course providing a process for developing a strategic business plan, guidelines for implementation, and methods for applying it to real-world situations, guided by company values, vision, and mission.
Category: CRB (Broker) | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRB - Starting a Real Estate Company
A foundational blueprint for opening, managing, and growing a real estate company: key factors, SWOT analysis, economics, independent vs. franchise, legal structures, goal-setting, recruiting and onboarding, policy manuals, lead generation/SEO/social, communication strategy, and financial fundamentals.
Category: CRB (Broker) | Length: 8 (1 day) | Instructor: Matthew Rathbun
Ethics, Fair Housing and Professionalism
Why Fair Housing Is not Just History
Too many of us (myself included) first learn fair housing as a history lesson only. Yet housing discrimination is still endemic in our housing market virtually everywhere. It's incumbent upon all of us to be part of the solution to this problem.
Category: Keynote | Length: 1 hour | Instructor: Matt Difanis
Risk Management Strategies (When Your Agents Want to Do Crazy Stunts without a Safety Net)
Category: Keynote | Length: 1 hour | Instructor: Matt Difanis
History of SOP 10-5 and Why the Rewrite Is Not a Retreat
Category: Keynote | Length: .5 to 2 hours | Instructor: Matt Difanis
Code of Ethics Pinch Points in a Red Hot Market
A look at the intersection of the Code and real-world practice, focusing on the most common violations agents make without even trying
Category: Keynote | Length: 1 hour | Instructor: Matt Difanis
Protecting & Managing Your Onling Reputation
Changes to the Code in recent years has been precipitated by a spike in online harassment and hate speech, which affects us all. Additionally, nearly all of us will at some point have to deal with a crisis that may have been caused by someone else. This session examines how to best manage and protect your online reputation and protect your business.
Category: Keynote | Length: 1 hour | Instructor: Matt Difanis
Bridging The Gap
History & Practical Suggestions for How to Bridge the Persistent Gap between Black & White Home Ownership Rates
Instructor: Matt Difanis
Ethical AI & Fair Housing: Risk & Compliance in the Modern Brokerage
Examines the ethical and regulatory implications of AI-assisted communication, digital marketing automation, and data usage within modern real estate brokerage. Eight learning objectives anchored in NAR Articles 1, 2, 3, 12, and 15, the Federal Fair Housing Act, the disparate impact standard, and HUD digital advertising guidelines. Includes broker-focused content on AI governance policy and the Generate-Verify-Disclose-Document workflow. Paired with the Ethical AI & Fair Housing Risk Management workbook.
Category: Ethics (Fair Housing Integrated) | Length: 3 hours | Instructor: Christina Mathieson Segura
Reputation and Revenue: The Ethical Path to Lead Generation
Examines lead generation and marketing through the lens of business stability, professional responsibility, and long-term reputation management. Six learning objectives covering NAR Articles 1, 2, 3, 12, and 15, national Fair Housing standards, audience targeting and imagery risk, compensation and service representations, and the structural distinction between passive marketing visibility and intentional lead generation. Built around the Ethical Lead Generation System™, clear audience, clear offer, clear call to action, follow-up plan, with a 5-touch follow-up model and tracking discipline integrated throughout.
Category: Ethics (Fair Housing Integrated) | Length: 3 hours | Instructor: Christina Mathieson Segura
Ethical Business Decision Making
Commonly taught as a module in Leadership Development Programs
Category: Workshop | Length: 6 hours | Instructor: Matt Difanis
Professional Standards Training
Customizable content tailored to the audience (e.g., BOD, experienced Pro Standards volunteers, general membership, etc.)
Category: Workshop | Length: 2 to 6 | Instructor: Matt Difanis
Mediation and Ombudsman Training
One-day workshop designed to get REALTORS® with some previous Professional Standards experience up and running as mediatiors and ombudsmen within the REALTOR® ecosystem
Category: Workshop | Length: 6 hours | Instructor: Matt Difanis
Hidden Transaction Liabilities: Structural Risk Detection in Modern Real Estate Transactions
Examines structural liability risks arising from transferable agreements, financing structures, disclosure obligations, warranty assumptions, compensation clarity, and third-party vendor involvement. Six learning objectives grounded in documentation discipline and the construction of a structured risk-detection framework applied across transaction stages.
Category: General Credit | Length: 3 hours | Instructor: Christina Mathieson Segura
Solar Panels and Their Effect on a Real Estate Transaction: The Good, the Bad, and the Ugly
Comprehensive coverage of solar energy in real estate transactions, including solar history, NAR sustainability perspective, system components, market dynamics, risk management, the four ownership models (owned, financed, leased, PPA), valuation and appraisal, financing and incentives, and title and mortgage considerations. Eleven learning objectives. Paired with Solar Agreements in Real Estate and The Solar SOS.
Category: General Credit | Length: 3 hours | Instructor: Christina Mathieson Segura
The Success Principles for Real Estate Professionals: Taking 100% Responsibility for Your Business & Life
Built on the author’s credential as a Jack Canfield Certified Success Principles Trainer. Four modules covering the E+R=O formula, clarity of purpose, SMART goal-setting with visualization and affirmation practice, and the Mastermind and accountability principle. The first in an expanding library of Canfield-based real estate adaptations.
Category: Professional Practice | Length: 3 hours | Instructor: Christina Mathieson Segura
Bridging the Gap
History & Practical Suggestions for How to Bridge the Persistent Gap between Black & White Home Ownership Rates
Instructor: Matt Difanis
CRETS – Certified Real Estate Team Specialist (REBI)
CRETS - Designing & Sustaining Successful Teams
Examines how the real estate team concept has evolved and how to move from a single-agent practice to a more sophisticated, profitable model that better serves clients.
Category: CRETS (Teams) | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRETS - HR Solutions for Teams: Find. Hire. Compensate. Train. Evaluate. Fire.
An HR course for teams covering how to attract the right talent, answer HR risk and liability questions, and apply best practices for finding, hiring, compensating, training, evaluating, and firing team members.
Category: CRETS (Teams) | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRETS - Position Your Team for Profit
Focuses on the numbers behind team profitability. Covers critical decision-making tools, techniques to integrate into daily operations, and setting financial objectives for superior performance.
Category: CRETS (Teams) | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRETS - Team Leadership for Maximum Performance
Helps team leaders develop and implement leadership strategies, manage challenges such as turnover, training, and mentoring, and adapt to different personalities and situations.
Category: CRETS (Teams) | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRS – Certified Residential Specialist (RRC)
CRS - 7 Things Successful Agents Do Differently: A Proven Business System
Reveals what successful agents do differently, with strategies and marketing systems to advance a business professionally and financially. Covers running real estate like a business, leveraging market statistics, planning for retirement, and implementing marketing.
Category: CRS | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRS - Building a Team to Grow Your Business
Strategies for delegating and outsourcing so you can focus on high-value activities. Covers recognizing when to hire, assessing growth options, soliciting and interviewing candidates, compensation and contracts, and effective management practices.
Category: CRS | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRS - Converting Leads Into Closings
A fast-paced one-day course on traditional and digital approaches to identifying and closing customers. Covers the full interaction experience: attraction, first contact, needs analysis, incubation, conversion, closing, and beyond.
Category: CRS | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRS - Power Up on Smart Home Technologies
Covers what qualifies as a smart home and how to leverage its features in marketing, advise clients on valuation and use, address security and legal considerations, and build a smart-home selling tool kit. Can count toward the RRC Smart Home Certification.
Category: CRS | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRS - Digital Marketing: Establishing a Social Media Brand
Takes social media marketing beyond posting listings, helping agents build a focused strategy that fits their personality and strengths and discover the next step after mastering the basics.
Category: CRS | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRS - Zero to 60 Home Sales a Year (and Beyond)
A one-day course on taking sales from zero to 60, with new methods for marketing and generating continuous business and techniques for positioning yourself as the REALTOR of choice. Leave with an action plan to maximize profits.
Category: CRS | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRS - Win-Win Negotiation Techniques
Negotiation strategies for mutually satisfying results that preserve relationships. Through interactive role-play, participants develop and practice scripts for negotiating with clients, other agents, and service providers.
Category: CRS | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRS - Short Sales and Foreclosures
Practical approaches to the pre-foreclosure and foreclosure processes, explaining the intricacies of short sales and foreclosures and the roles of lenders, sellers, buyers, and cooperating agents, plus dialogues and systems for working with financial institutions and REO owners.
Category: CRS | Length: 8 (1 day) | Instructor: Matthew Rathbun
CRS - Systems Will Set You Free
Learn to automate repetitive tasks, make a hectic schedule manageable, and streamline communications and marketing through systems and checklists, freeing time to build client relationships. Includes introducing AI into the business.
Category: CRS | Length: 8 (1 day) | Instructor: Matthew Rathbun
Keynotes and Webinars
Future Tense: The Changing Industry and the New Consumer
A one-hour field report on how the industry changes in layers: where consumers start their search, how they evaluate agents before any conversation, the rewriting of the value proposition, demographic shifts, and regulatory changes most agents are missing.
Category: Keynote/Webinar | Length: 1 | Instructor: Matthew Rathbun
Creating Time: Philosophies, Systems and Tools for a Balanced Life
Managing time, putting the right systems in place, and building daily discipline to reduce stress, increase profitability, and protect work-life balance for a long, healthy career.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
5 Power Moves to Get Your Listings Found
Five easy, mostly free ways to make sure a listing gets found on listing aggregators and in Google searches, so agents make the most of every listing opportunity.
Category: Keynote/Webinar | Length: 2 (No CE) | Instructor: Matthew Rathbun
Listing Hunt - Prospecting for Sellers
A practical, frank approach to finding where sellers are and converting them into sellable listings using a blend of traditional and innovative prospecting techniques.
Category: Keynote/Webinar | Length: 2 (No CE) | Instructor: Matthew Rathbun
Business Planning for Agents on the Go!
A power session on how to plan, track, and follow a successful business and marketing plan built on available resources, tools, and ingenuity, with fun, innovative steps to success.
Category: Keynote/Webinar | Length: 2 (No CE) | Instructor: Matthew Rathbun
Getting the Listing - Courting the Sellers
Pre-listing, listing, and post-listing appointment strategies to become the Listing Agent of Choice, with tools, resources, and tactics to win the listing when sellers interview multiple agents.
Category: Keynote/Webinar | Length: 2 (No CE) | Instructor: Matthew Rathbun
How to Hire an Assistant
A plan for hiring an assistant: hiring options, needs assessments, pitfalls to avoid, and tips for developing an amazing assistant so you can keep up and protect work-life balance.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
24 Hour Open Houses - Creating an Online and Offline Experience
How to market listings where buyers are using a combination of traditional and innovative tools, with free resources to set up a 24-hour online open house or drive attendance to an in-person open house.
Category: Keynote/Webinar | Length: 2 (No CE) | Instructor: Matthew Rathbun
What Star Trek Taught Us About First Contact
Using the Enterprise crew's approach to first contact as a model, Matthew shares philosophies, techniques, and tools to understand potential clients and deliver an outstanding first meeting with buyers and sellers.
Category: Keynote/Webinar | Length: 1 | Instructor: Matthew Rathbun
How Teams Work - The Creation and Planning of Real Estate Teams
Works through picking team members, staffing, creating policies, and commission sharing, giving agents a foundation to start or restart a real estate team.
Category: Keynote/Webinar | Length: 2 (No CE) | Instructor: Matthew Rathbun
8 Hacks to Build the Team-Machine
A humorous look at the eight things needed to build or restructure a real estate team, drawn from Matthew's experience as team leader, broker, mentor, and trainer.
Category: Keynote/Webinar | Length: 1 | Instructor: Matthew Rathbun
Mastering the Listing and Buyer Presentation
Practical tips to polish verbal and visual presentation skills so agents recognize and win business in every presentation opportunity, from civic groups to first-time buyers.
Category: Keynote/Webinar | Length: 1.5 | Instructor: Matthew Rathbun
Smart Homes - An Essential Guide for REALTORS
A hands-on look at smart home devices: how they work, what conveys when a home is sold, how to recognize and present them to show value, and how to use them to sell homes faster.
Category: Keynote/Webinar | Length: 2.5 | Instructor: Matthew Rathbun
Zappos Made Me Rethink Customer Service
Tricks and ideas to make the customer service experience for buyers and sellers unique and unforgettable, inspired by disruptors like Uber and Zappos.
Category: Keynote/Webinar | Length: 1 | Instructor: Matthew Rathbun
When Do You Sleep? Time Management and the REALTOR
Explores free tools and time-management techniques the most productive agents use to balance their day, get more marketing done, and protect family time.
Category: Keynote/Webinar | Length: 1 | Instructor: Matthew Rathbun
Negotiations: Effective and Systemic
Proven core negotiation tactics, plans, and systems so agents never miss an opportunity to position themselves as the best option and to get clients the best protection in their transaction.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
Emerging Technology That Is Designing the Industry's Future
A practical overview of key growing technologies in real estate and what agents can do to understand and capitalize on them to grow and future-proof their business.
Category: Keynote/Webinar | Length: 1 | Instructor: Matthew Rathbun
Farming to Build Your SOI
An introduction to choosing the right in-real-life or virtual farming area and how to engage and cultivate people so they think of you at the Zero Moment of Truth and build your sphere of influence.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
Click-Connect-Convert: The Art of Online Lead Conversion
Tools, techniques, and resources for engaging the online consumer on their platform and converting inquiries into clients so agents never miss an opportunity.
Category: Keynote/Webinar | Length: 2 | Instructor: Matthew Rathbun
Building a Lead Generation Plan
Tools and best practices for creating an effective, organized marketing plan to generate new business and retain past clients.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
Pricing the Property
Core skills for pricing a property to sell quickly for the most money, using a variety of valuation tools and techniques and the research that more complex pricing requires.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
Wrestling Aggregators: Mastering Zillow and Realtor.com
How top producers tame aggregation sites as part of their client-engagement plan. Covers consumer allure and client conversion, hidden site tools, and seeing Realtor.com, Trulia, and Zillow as modern partners.
Category: Keynote/Webinar | Length: 1 (No CE) | Instructor: Matthew Rathbun
Wallet Wise Marketing
A popular session focused on cost-effective and free marketing resources, delivering an arsenal of client-winning techniques and tools for veterans and newbies alike.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
Writing an Effective Agent Bio
What belongs in a bio and what doesn't, and how to construct an engaging story that compels clients to want to know more. Covers professional bios, social media bios, and introductions.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
ListingPrep: How to Master Every Listing Appointment
Using free tools and materials to build a simple pre-listing plan and a tailorable listing presentation, reducing the stress of preparing for a listing appointment and winning most listings.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
Well and Septic - A Primer
Basic information agents need on the many well and septic considerations in a Virginia transaction, plus the contractual implications to consider when negotiating to protect the client's best interest.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
The Agent as a Business
Essential tools and mindsets for a long real estate career, covering the CEO, CFO, and CMO roles agents must fill that pre-licensing education never taught.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
Agent Reviews and Online Reputation
Explores review platforms and their benefits, with best practices and tactics to earn positive reviews and manage negative ones to grow an agent's business.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
Becoming a Community Guide
Tools and strategies that help agents act as connectors, linking clients and their community to local treasures and staying top of mind within their communities.
Category: Keynote/Webinar | Length: 1 | Instructor: Matthew Rathbun
YouTube for Realtors
How agents can master YouTube, the second most-used website after Google, to create new clients and build content that serves a variety of purposes. Explores what video content is effective and how to build an audience.
Category: Keynote/Webinar | Length: 1 | Instructor: Matthew Rathbun
Transform Your Inventory with Neighborhood Sales Reports
A comprehensive how-to for using a proven neighborhood sales report combined with direct mail, AI, video, and more to craft compelling reports homeowners want to see and win new listings.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
10 Underutilized NAR Tools to Improve Your Business
Practical applications of ten underutilized online resources from NAR (nar.realtor and more) that can advance a REALTOR's career and build a stronger, more profitable business.
Category: Keynote/Webinar | Length: 1 | Instructor: Matthew Rathbun
Price Pivot - Improving the Asking Price
A systematic, start-to-finish strategy to navigate sellers to the right asking price after a shifting market changes fair market value, all while preserving the agent relationship.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
Masterfully Negotiating Home Inspection Agreements
Enhances negotiation skills during the inspection phase, helping agents draft the best agreements and build a plan of action for a smooth transaction.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
Negotiating the Buyer Agency Agreement
A deep dive into the strategies, communication skills, and legal considerations needed to secure signed buyer agency agreements, building trust, articulating benefits, and navigating legalities and ethics.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
Legal and Field Ramifications of the DOJ and NAR Litigation
An in-depth understanding of the legal challenges from the DOJ and NAR litigation, focusing on antitrust law and its field implications.
Category: Keynote/Webinar | Length: Customizable | Instructor: Matthew Rathbun
Technology & Marketing
Ethical AI Foundations: A Beginner's Guide to Practical & Responsible Use
Beginner-level, non-technical introduction to ChatGPT , Claude, and Google Gemini for agents unfamiliar with or hesitant about AI. Covers account creation, prompting techniques, content review, misrepresentation and discrimination detection, and workflow integration. Positioned as the foundational precursor to the advanced Ethical AI course.
Category: Technology / Professional Practice | Length: 3 hours | Instructor: Christina Mathieson Segura
AI Forward: Leading in the Age of Artificial Intelligence
A blueprint for real estate leaders to confidently embrace AI without losing the human touch. Covers leading an AI-enhanced brokerage, establishing ethical and practical best practices, and leveraging AI for recruiting, marketing, and decision-making.
Category: Technology & Marketing | Length: 2 | Instructor: Matthew Rathbun
AI Magic: An Introduction for REALTORS
A look at practical uses for emerging AI tools, helping agents know which tools genuinely add function versus hype.
Category: Technology & Marketing | Length: 1 | Instructor: Matthew Rathbun
The Human-First AI System: How to Scale Without Sounding Like a Bot
A working session that bridges AI experimentation and real business use. Covers profile setup, system prompts, knowledge bases, an AI Board of Directors, and brand voice, then builds custom tools for lead follow-up, transaction coordination, market analysis, and buyer education in real time.
Category: Technology & Marketing | Length: 2 | Instructor: Matthew Rathbun
AI to the Rescue: Turbocharging Your Productivity!
An introduction to AI tools and techniques that improve productivity and work-life balance, from AI-based scheduling and task management to analytics and process management.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
AI Advantage: Leveraging ChatGPT in Your Business
Shows how to integrate ChatGPT into daily operations to automate client communication, enhance listings and marketing, boost productivity, and gain a competitive edge.
Category: Technology & Marketing | Length: 1.5 | Instructor: Matthew Rathbun
AI Narratives: Techniques to Create an Impactful Brand Story
Explores AI tools and techniques to turbo-charge a real estate brand and tell a brand story that resonates with clients in new ways.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Navigating AI and Mitigating Risks
Introduces the unique challenges and opportunities AI brings to real estate, the strategic application of AI, its associated risks, and a framework to manage those risks effectively.
Category: Technology & Marketing | Length: 1 | Instructor: Matthew Rathbun
Mobile AI for Real Estate
Explores mobile AI tools that revolutionize an agent's workflow, with interactive demonstrations and practical examples for integrating them into daily operations to serve clients efficiently.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Creating Marketing Magic with Canva and AI
How to create visually stunning marketing materials using Canva's design features and AI-powered tools, with practical tips on color, font, and imagery to stand out in a crowded digital landscape.
Category: Technology & Marketing | Length: 1 | Instructor: Matthew Rathbun
Google Tools for Real Estate
Explores Google's platform beyond search: getting found on Google, advanced Google techniques, Google Docs, apps, and other tools to boost productivity and marketing.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Video Made the Real Estate Star
Covers free video programs for making professional videos and the process of creating, editing, and posting videos on YouTube or another hosting site to drive client engagement.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
iPhone Photography for Branding and Storytelling
Goes beyond the standard camera app to cover the best apps and lighting to make photos stand out for personal branding and marketing.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Agents in the Matrix: The Awesomeness of Virtual and Augmented Reality
Explores VR and AR tools already available to agents and clients, which vendors offer virtual reality experiences, and how to put those tours and AR tools to work in the home-buying process.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Website Basics: What an Agent Should Know
Helps agents identify the parts and elements of a well-designed website and provides tools and resources to ensure a site performs as a lead-generation and marketing engine.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Winning Virtual Client Meetings
Tools, resources, and best practices for setting up online meetings that impress and convert clients, from choosing the best platform to using visual resources to close deals.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Real Estate 3.0: The Tools of Online Real Estate
Covers consumer profiles, online engagement tools, and risk-reduction techniques so agents can find and safely use new tools to protect both clients and themselves.
Category: Technology & Marketing | Length: 3 | Instructor: Matthew Rathbun
I'm Soooooo Blogging This!
How to start and maintain a blog or Twitter account, why it works, and how agents use it to build an online presence, covering structure, background, and maintenance tools.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Engage, Entice, Evolve: Using Today's Technology to Grow Your Company
How innovative brokers use blogs, Facebook, and social engagement plus strategic systems to build a following of knowledgeable, dedicated agents and promote company growth.
Category: Technology & Marketing | Length: 2 | Instructor: Matthew Rathbun
Photography and Storytelling
Tools to enhance and share photos for free to tell the story of a community, listing, or market region and create engagement opportunities.
Category: Technology & Marketing | Length: 2 | Instructor: Matthew Rathbun
Let's Go YouTube'in: Styling, Publicizing and Engaging Your YouTube Channel
Covers which videos work, tools to create them, and how to optimize a YouTube channel and find views to promote agents, companies, and listings.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
WordPress Blogging Basics
How to start and maintain a WordPress blog, why it works, and how agents use it to build an online presence, covering structure, background, and maintenance tools.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Building Your Tribe
Ties together easy online tools to define you as a trusted advisor, get found online, and create a following of potential clients who look forward to hearing from you.
Category: Technology & Marketing | Length: 2 | Instructor: Matthew Rathbun
Getting Found Online: Search Engine Optimization for Non-Techies
A down-to-earth orientation to SEO covering what matters and what doesn't, long-tail issues, Google Analytics, and ranking and submission techniques to improve online presence.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
The Future of Real Estate
A fun, informative one-hour review of current trends and emerging technologies, from mobile technology to video and virtual reality, that starts a great 'what if' conversation.
Category: Technology & Marketing | Length: 1 | Instructor: Matthew Rathbun
Tech on the Go: Mobile Apps for REALTORS
Visits a variety of tools for iPad, iPhone, Android, and other devices to help REALTORS be more active, responsive, and connected.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Time Saving Technology: Automate More; Live More
Easy-to-use tools and practices that cut down on unnecessary work, help agents juggle their many roles, and create a healthier work-life balance.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Growing Trends in Real Estate Technology
A practical overview of key growing technologies in the industry and what agents can do to understand and capitalize on them to grow and future-proof their business.
Category: Technology & Marketing | Length: 1 | Instructor: Matthew Rathbun
SmartHomes and Real Estate
Covers what qualifies as a smart home, how to leverage its features in marketing strategy, advising clients on valuation and use, and common security and legal considerations.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Leveraging AI in Meetings
How to use ChatGPT and other AI tools to craft personalized agendas, generate discussion prompts, and derive data-driven insights that add value to sales meetings and aid recruiting and retention.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Zoom'inars: Getting Started with Zoom Meetings
Best practices for online meetings and training plus a deep dive into Zoom, today's most popular online meeting tool.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
iOS for Mobile Marketers
Introduces iPhone and iPad apps and tools to help agents manage time, marketing efforts, and create meaningful content on the go.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Canva: An Essential Tool for Every Realtor
Covers basic and lesser-known Canva tools that help agents create professional-looking marketing assets and make the most of the platform.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Canva: Mastering Presentations
How to create engaging visual presentations in Canva with no prior design experience to showcase agent value, impress potential clients, and win more business.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Canva: Creating and Editing Videos
Explores Canva's free video creation and editing tools for making engaging videos to share on social media and send to clients.
Category: Technology & Marketing | Length: Customizable | Instructor: Matthew Rathbun
Broker & Leadership
Unity in Motion: Mastering the Art of Consensus to Lead in Times of Change
An interactive session for leaders navigating transformational change. Participants learn to foster collaboration, build a change plan, manage resistance, craft clear visions, gain buy-in, and lead with confidence amid uncertainty.
Category: Broker & Leadership | Length: Customizable | Instructor: Matthew Rathbun
Leadership Puzzle - Association BOD Legal Responsibilities
A long-running association leadership program (developed by Adorna Carroll) covering BOD legal responsibilities, partnering with staff, governing documents, avoiding conflicts of interest and harassment, plus a companion module on meeting management and Robert's Rules.
Category: Broker & Leadership | Length: Customizable | Instructor: Matthew Rathbun
Leading in a 2.0 World
Takes brokers and agents through today's online engagement tools and how to use them safely, with policies and practices that reduce risk while remaining innovative.
Category: Broker & Leadership | Length: 2 | Instructor: Matthew Rathbun
Duplicity and Collaboration
Explores free tools to create reusable training assets: recording sessions, live remote training, collaborative project websites, and duplicating staff efforts to strengthen development, management, and education.
Category: Broker & Leadership | Length: 2 | Instructor: Matthew Rathbun
Serving as REALTOR Counsel in an Ethics Hearing
Covers the Professional Standards process, resources available to a REALTOR-counsel, and techniques to help a respondent get the best possible representation in an ethics hearing.
Category: Broker & Leadership | Length: Customizable | Instructor: Matthew Rathbun
A New Kind of Engagement
Explores ways to engage learners before and after a training program and be more socially relevant, with easy-to-use, mostly free technologies for the instructor's toolbox.
Category: Broker & Leadership | Length: Customizable | Instructor: Matthew Rathbun
Present and Future MasterMind Groups
Emerging technology tools and techniques to create successful mastermind collaboration groups for agents and brokers, benefiting team builders, networking groups, and brokers focused on recruitment and retention.
Category: Broker & Leadership | Length: 1 (No CE) | Instructor: Matthew Rathbun
Generational Mashup - Leading a Group
For current and emerging leaders, addressing how to recruit and manage multiple generations and merge them into a solid team.
Category: Broker & Leadership | Length: 1 (No CE) | Instructor: Matthew Rathbun
Leading Change in Today's Real Estate Brokerage
How emerging and current leadership should address change by providing services and developing a company culture that helps associates thrive, with industry trends and examples of leading teams to success.
Category: Broker & Leadership | Length: 1 (No CE) | Instructor: Matthew Rathbun
How Leaders Make Meetings Meaningful
How focusing on telling the agent's and firm's story increases meeting attendance, with the tools to craft an experience instead of just another meeting.
Category: Broker & Leadership | Length: 1 (No CE) | Instructor: Matthew Rathbun
What Ayn Rand Taught Me About Recruiting
Matthew shares techniques, tools, and resources developed to successfully recruit exceptional staff and quality agents who are market disruptors and rainmakers.
Category: Broker & Leadership | Length: 1 (No CE) | Instructor: Matthew Rathbun
We Built an Arsenal for the Warriors We Train
How brokers can develop a unique combination of tools and training to create agents who fight for their own success, plus a philosophy for equipping agents for the future.
Category: Broker & Leadership | Length: 1 (No CE) | Instructor: Matthew Rathbun
Teams and Brokers
Helps brokers understand the place of a real estate team in the firm, the Virginia regulations governing team formation and operation, and best practices to reduce firm liability.
Category: Broker & Leadership | Length: Customizable | Instructor: Matthew Rathbun
Mentoring Mindset
The philosophies, approaches, and tools that accelerate a successful mentoring career as new, educated, entrepreneurial agents seek mentors in a competitive, complex world.
Category: Broker & Leadership | Length: Customizable | Instructor: Matthew Rathbun
Evil Robots and How to Defend Against Them
Illustrates the digital risks agents face, including likeness duplication, financial data harvesting, and wire fraud, and the practical actions and practices that keep agents and clients safe.
Category: Broker & Leadership | Length: Customizable | Instructor: Matthew Rathbun
Coaching Agents to Get Buyer Agency Agreements Signed
For broker-owners, managers, and team leaders leading agents through the NAR settlement shift. Covers leading the transition, building templates and scripts, teaching value-driven conversations, and supporting agents with workflows and accountability.
Category: Broker & Leadership | Length: Customizable | Instructor: Matthew Rathbun
Instructor Development
The Classroom, Rewired - Instructor Development Workshop
A working session on how adults actually learn today: designing for the distracted learner, integrating AI as an instructional partner without losing your voice, managing live and virtual classrooms, and building a repeatable instructor framework that earns the next referral.
Category: Instructor Development | Length: 4, 6, or 8 | Instructor: Matthew Rathbun
Pleased to Present - Instructor Development Workshop
For educators teaching virtual and hybrid classes: designing pre-course experiences, structuring content around cognitive load and the learning pyramid, setting up a hybrid room, and using gear and AI workflows that make a session memorable.
Category: Instructor Development | Length: 2, 4, or 6 | Instructor: Matthew Rathbun
Rockstar Presenting
Gives instructors the skills and tools highly successful speakers use to build a following, deliver kickass presentations, and meet today's learner demands across in-person and virtual classrooms.
Category: Instructor Development | Length: 2 | Instructor: Matthew Rathbun
Mastering the Virtual Training Session
Explores the tools, resources, and learner understanding needed to deliver an exceptional online learning experience, recognizing that classroom and online teaching are very different platforms.
Category: Instructor Development | Length: 2 | Instructor: Matthew Rathbun
Facilitating Virtual Learning Session
For brokerage and association staff managing online learning: pre-class setup, tech checks, tech support, instructor support, understanding the learner, and advanced Zoom facilitator tools and troubleshooting.
Category: Instructor Development | Length: 1.5 | Instructor: Matthew Rathbun
Virtual Instruction Development Program
Bridges classroom skills to virtual teaching with engagement techniques, websites, and virtual tools, plus equipment recommendations and best practices, focused on Zoom as an instruction platform.
Category: Instructor Development | Length: 4 | Instructor: Matthew Rathbun
Learn more about some of the programs and courses we deliver!
Learn More!
Check our brochure to learn more about our faculty and the programs and services we offer to State and Local Associations, MLS organizations, and private companies.
We offer flexible delivery options and can meet you in the classroom or on screen.
All of our programs are individually priced to meet your project specificiations.
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