Buyers By Generation-February 4th & 5th 2026-Patrice Willets

Buyers by Generation: Success in Every Segment

📍 Live via Zoom
🕚 11:00 AM – 3:00 PM EST | 10:00 AM – 2:00 PM CST |

      9:00 AM – 1:00 PM MST | 8:00 AM – 12:00 PM PST

 Early Early Bird $99.00 Through December 15th

Early $129.00 December 16th through January 31st

Special 149.00 February 1st-February 4th

(Regular $199.00)

Course Overview

Every generation buys homes differently. Their motivations, communication expectations, technology habits, and decision-making styles all vary — and so should the way real estate professionals work with them.

This professional development course takes a research-based look at five active home-buying generations and breaks down what each group values, how they search for homes, how they make decisions, and what they expect from a real estate professional. The goal: help you better connect with today’s buyers and deliver a client experience that earns referrals across every age group.

Content is based on the official Buyers by Generation: Success in Every Segment curriculum from the Center for REALTOR® Development (CRD).

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What You’ll Learn

By the end of this course, participants will be able to:

• Identify the demographic markers that define each generation in today’s buyer market

• Recognize how life stages and generational characteristics influence buying decisions

• Compare communication styles and expectations among Gen Z, Millennials, Gen X, Baby Boomers, and the Silent Generation

• Adapt buyer counseling strategies for each group, including motivation, needs, and transaction concerns

• Apply data-driven insight to marketing, lead follow-up, and service delivery

• Strengthen long-term client relationships by understanding generational preferences and values

(Learning objectives sourced from the official instructor manual)

BBG_v2.2_Instructor-Manual

Who Should Attend

This course is ideal for:

• Real estate agents and brokers working with buyer clients of any age

• Newer agents who want a stronger understanding of buyer psychology

• Experienced agents looking to improve conversion and referral ratios

• Team leaders and trainers building generational marketing strategies

• Anyone who works in a market with diverse age groups or multigenerational households