CRB- Performance Leadership- September 12th, 2025- Matthew Rathbun

Today’s managers must deal with a myriad of leadership challenges, such as recruiting, managing turnover, training, and mentoring; in addition to running a successful and profitable business. To succeed, you must develop and implement a leadership strategy that addresses these challenges and has the flexibility to adapt to different personalities and different situations

This course will teach you how to:

• Develop effective sales associates who are aligned with the company’s culture.
• Understand & adjust your leadership style based on the individual and the situation.
• Harness performance strategies to ensure agents will reach their full potential.
• Describe the ideal candidate for a sales agent in your brokerage.
• Create a retention strategy as part of the sales development process.
• Identify an individual’s motivating factors.
• Describe and apply Situational Leadership.
• Identify the critical elements of a training program and how to implement it.
• Understand and identify the skill development needs of your agents.
• Develop the skills necessary to coach, mentor and hold people accountable.