CRB- Recruiting for Success- September 11, 2025- Matthew Rathbun

Brokers, owners, and managers need to understand how important recruiting is to having a successful real estate brokerage.  This course provides the tools necessary to implement a strategy to become an active and successful recruiter.  You will also understand the importance of retention, or “re-recruiting” your current agents.   Finally, you will understand the importance of “de-hiring” those agents who should not be a part of your brokerage. 

This course will teach you how to:

• Understand why recruiting is vital to the success of your brokerage.
• Create a Value Proposition and identify why should someone want to work with you.
• Determine and assess the culture of your brokerage.
• Identify and apply the key components of a successful recruiting process.
• Target the right salespeople that align with the culture of your brokerage.
• Apply an effective interview and hiring process.
• Implement an effective retention strategy.
• Know when it’s time to say goodby and the key components of ‘de-hiring’.