Real Estate Negotiation Expert-January 13th-15th 2026-Zola Szerencses

Real Estate Negotiation Expert

📍 Live via Zoom
🕚 11:00 AM – 3:00 PM EST | 10:00 AM – 2:00 PM CST |

      9:00 AM – 1:00 PM MST | 8:00 AM – 12:00 PM PST

 Early Bird $179.00 Through December 15th

Special Price $199.00 December 16th through January 12th

(Regular $359)

Course Overview

The RENE Certification Course is a fully interactive training that helps real estate pros level up their negotiation game. You’ll explore every negotiation format—including live virtual—so you can play to win while protecting your client’s trust. Expect practical tools, real-world examples, and a repeatable process you can use in every deal.

Negotiations aren’t always simple. People, personalities, and competing goals all collide in real estate. This course gives you the framework and confidence to navigate the chaos, set smart boundaries, and guide your clients to better decisions. “Win-win” is a perception; real power comes from preparation, awareness, and strategy.

The RENE Certification Curriculum

This course provides the foundation and hands-on practice that top negotiators master to effectively advocate for their clients. You’ll learn to manage all types of negotiations and personalities—buyers, sellers, co-op agents, lenders, and everyone in between.

What You’ll Learn

Foundations and Frameworks

• Understand the basic types and phases of negotiations and the skills that drive success.

• Apply WATNA, BATNA, WAP, and ZOPA to set boundaries, assess leverage, and define your “walk-away” points.

• Prepare with purpose—lay the groundwork before talks begin with clear research, agendas, and fallback plans.

Communication and Style

• Adjust your communication approach to achieve optimal results with any party.

• Decide what information to share, what to hold back, and how to use it effectively.

• Recognize social styles (Analytical, Driver, Amiable, Expressive) and tailor your message to each.

Tactics and Counters

• Identify common negotiation patterns and tactics.

• Apply ethical counter-strategies that preserve trust and move discussions forward.

• Use proven bargaining techniques that lead to mutual gain without giving away leverage.

Channels and Logistics

• Negotiate confidently face-to-face, on the phone, via email, through text, and in virtual settings.

• Manage timing, tone, and non-verbal signals to maintain control and reduce friction.

Closing and Protection

• Reach consensus, define clear terms, and document agreements that protect your client’s interests.

• Handle difficult issues and personalities while keeping professionalism intact.

• Secure the best possible outcome while staying compliant with the Code of Ethics.

Fast Facts

• Credit: Elective for ABR® and SRS; 1 elective toward CRB

• Credential Fee: $159 one-time fee to REBI (no annual dues)

• Attendance: Camera on and full attendance required for CE credit

Certification Path

1. Complete the course

2. Be an active REALTOR® member if applicable

3. Submit the $159 credentialing fee to REBI

After completion, you’ll earn the RENE Certification from the Real Estate Business Institute (REBI)—an affiliate of NAR. There are no recurring dues.

Who Should Attend

• Agents, brokers, and teams who want stronger outcomes, smoother transactions, and happier clients.

• Professionals ready to turn stressful negotiations into confident, structured conversations.

Frequently Asked Questions

Is RENE a certification or a designation?
It’s a certification—no annual dues, just a one-time credential fee.

Does this count toward other credentials?
Yes. It’s an elective for ABR® and SRS, and counts as one elective toward CRB.

Is virtual attendance accepted?
Yes, with monitored attendance and your camera on for the entire session