Adorna currently owns and runs 3 real estate related business and has had a personal team for over 25 years.    Her team has an extensive client base and continues to receive repeat referral business from past clients, family, friends and business contacts. 

As the President of Dynamic Directions, Inc., an educational and sales training consulting firm that has a extensive faculty of consultants and trainers.  Adorna trains Realtors® all over North America in Buyer and Seller Representation, Strategic and Business Planning and Association Leadership Training.  She has authored numerous designation and certification courses for the CRB – Certified Real Estate Brokerage Managers,  CRETS- Certified Real Estate Teams Certification, the SRS – Seller Representative Specialist and the RENE – Real Estate Negotiation Expert, programs that have elevated the skills and career opportunities for real estate professionals.

 In 1997 she completed her term as the State President for the CT Realtors, was the 2001 Region 1 VP, an NAR Liaison in 2002, 2003, and 2007, RPAC Trustee in 2004, the 2005 NAR VP & Liaison to Committees, NAR’s Chief Political Fundraiser in 2006, a member of the RPAC Hall of Fame, the REBAC Hall of Fame, the 2016 President of the REBI – Real Estate Business Institute (formerly CRB) and is the 79th recipient of NAR’s Distinguished Service Award.

 Adorna has a BA Degree in Philosophy and has been awarded five Who’s Who awards beginning with “Who’s Who of American Women”, “Finance and Industry”, “Emerging Leaders”, “Who’s Who in the East” and “Who’s Who in America.

 Based on her business background and extensive experience, Adorna is considered to be a strong voice and committed participant for business boards wanting a real estate, business or adult career and professional development perspective. 



Strategic Planning Facilitation

  • I have facilitated strategic plans since 2005 for associations all over the U.S. & Canada.

  • I have facilitated for Provincial, Local and State Associations; Institutes and Societies; MLSs; Businesses

  • 1 day business planning

  • 1 1/2-2 day strategic planning retreats

  • Can include Leadership Training or Meeting Management Programs

  • Individually prices with full proposal

  • References and testimonials available upon request

Leadership Training – 1/2 day or Full day

  • The Leadership Puzzle
    • Agreements to Serve, Fiduciary Duties, Anti-Trust, Conflicts of Interest, Harassment, Roles and Responsibilities, Effective Structure to get things done, Agendas, Meeting Basics
  • Effective Meeting Management
  • Moving to Project-based Management for Effective Strategic Plan Implementation
  • True Leadership
  • Tips & Tools for Public Speaking
  • NAR’s Leadership 200, 300 and 400
  • Custom programs suited to your specific needs and objectives
  • ABR Designation Course (Accredited Buyer Representative)
  • SRS Designation Course (Seller Representative Specialist)
  • CRB Courses (Certified Real Estate Brokerage Manager)
    • Building a Business Plan That Gets Results (1-day elective)
    • Creating a Profitable Real Estate Company (1-day elective)
    • HR Solutions for Today’s Real Estate Company (1-day elective)
    • Managing a Multi-Generational Business (1-day elective)
    • Performance Leadership – Coach, Manage & Mentor (1-day elective)
    • Recruiting for Success:  Creating a Vibrant Real Estate Organization (1-day elective)
    • The Firm Rules – Company Policies to Mitigate Risk (1-day elective)
  • C-RETS Certification Courses (Certified Real Estate Team Specialist)
    • HR Solutions for Teams (1-day elective)
    • Position Your Team for Profit (1-day elective)
    • Team Leadership for Maximum Results (1-day elective)
    • Designing and Sustaining Successful Teams (1-day elective)
  • RENE Certification Course (Real Estate Negotiation Expert)

Partial Day Skill Courses (for Brokers, Managers, Teams)

  • Getting in Gear – Business & Goal Setting
  • Empowering Your Team
  • The Firm Rules
  • Conveying Your Value
  • Systems for Superior Service

Partial Day Skill Courses (for Brokers, Managers, Teams)

  • Buyer Counseling Session
  • Seller Counseling Session
  • General Agency Courses
  • Why Deals Fall Apart
  • Code of Ethics
  • Systems & Time Management
  • Going Green Without Going Crazy
  • Shift Happens
  • Issues & Opportunities for Securing Compensation

Programs for CEOs, Education Directors & Staff Retreats


  • Make Your Retirement Planned Not Forced — Warning Signs
  • Increasing your Professional Development Non-Dues Revenue 
  • Dealing With Difficult People
  • Ditch the Committees and Move to Project-Based Management 
  • Platform Tips for Public Speaking
  • Getting Members Engaged
  • Member Metamorphosis
  • Taking Minutes and Running Effective Meetings
  • Building Bridges with your Brokers

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Details all of the programs I deliver along with pricing

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